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Sharing Your Story: Connecting with the Media and Your Audience

0 February 18, 2019


Navigate to different topics in this panel discussion

Casey Molino Dunn, Deputy Director, Center for Music Entrepreneurship at Manhattan School of Music

Interacting with both online and traditional media outlets is essential for today’s musicians; with or without a publicist, artists are more successful when they interface with journalists, including bloggers, to effectively promote performances and recordings. Ultimately it’s about reaching your audience.

This lively seminar will focus on: 

• strategizing what’s newsworthy: honing your story,
• constructing a PR plan,
• identifying relevant (and perhaps sometimes unexpected) media outlets,
• building your media distribution list,
• writing a great press release plus how to use the basic contents for multiple formats (print, online, on air), and
• targeting your story and key follow-up tips.

After this session you’ll be better equipped to build a continual, career-advancing media campaign that regularly creates publicity for all your newsworthy activities.

A live Q & A session will follow the webinar.


Casey Molino Dunn is the Deputy Director of Manhattan School of Music’s Center for Music Entrepreneurship where he utilizes his background as a performer, educator, and arts administrator to help students and alums advance their careers. Casey co-teachesPractical Foundations, a core course that equips musicians with the skills they need to be their own CEO. He also coaches entrepreneurial projects, produces professional development workshops, and manages many of the Center’s services and community engagement initiatives.

Casey previously worked as a publicist with Christina Jensen PR for André Previn, the Chiara Quartet, composer Lisa Bielawa, pianist Simone Dinnerstein, and other musicians. His experience also includes coordinating the Eastman School of Music’s Office of Careers and Professional Development and producing for Carolina Performing Arts. He has taught at City University of New York in Hunter College’s First Year Seminar program and was a member of The Juilliard School’s student services staff. He is a co-host of the Network of Music Career Development Officers and has served as a Career Advisor at Chamber Music America’s National Conference.

A baritone vocalist, pianist, and actor, his credits include performances at Lincoln Center, NYC’s Dicapo Opera Theatre, plus concerts, plays, and musicals in the northeast and abroad. This spring Casey will sing with New York City Opera as an Associate Chorister. He is the Director of Music at Ogden Memorial Presbyterian Church in Chatham, N.J and teaches piano and voice privately. At Ogden he shares original compositions and conducts choral and instrumental ensembles, often from the keyboard.

Casey graduated Phi Beta Kappa from UNC-Chapel Hill with degrees in music and communications. He holds a Master of Music degree and Arts Leadership certificate at the University of Rochester’s Eastman School of Music.

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