Christopher Stager of CRStager marketing approached me with an idea back in January — he had some interesting thoughts about how orchestras can change their marketing strategies to work in the current recessionary economy. I asked him to write an article about marketing during a recession, which we published in January. He was also interested in starting a discussion among his marketing colleagues, so I suggested we put together a VDP to discuss this very issue.
Chris and I have assembled a panel of orchestral marketing experts from The Cleveland Orchestra, the Kansas City Symphony, the Virginia Symphony, the Royal Scottish National Orchestra, and the University of Hartford.
I’ve summarized Chris’ article below, but I urge you to click here to read the article in its entirety. His detailed thoughts about Perpetual Acquisitions and Perpetual Renewals are worth reading in full and will hopefully spark some discussion from both our panelists and our readers.