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Marketing in a Recession

0 March 11, 2019

I think we need to use the economy as a guide for what is possible, and what is not. However, we still need to focus on the role of classical music in the lives of various constituencies. For example, the role of symphony orchestras in providing introduction and access to music in public schools, and in particular, urban schools in disadvantaged cities and towns, is more critical than ever. And, recognizing that audiences will be making choices based on price and value, orchestras need to make sure that their offerings provide both access and affordable tickets to all levels of attendees. This can be accomplished through partnerships with school systems, community organizations and groups that help us reach potential audiences. These partnerships may include, but not be limited to, funding that supports value pricing and ticket access.

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