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Mario Abney – XRIJF 2012
David Belasco – XRIJF 2012
Shane Endsley – XRIJF 2012Category: Musicans as Brands
Big Tent Thinking
History is filled with people who have tried to define art. They have all been wrong, and there is no reason to suspect we are any better at it than they were. Changes to what experts call “Art” happen all the time. There was a time when people questioned whether photography constituted fine art. Some
Read More →What Is a Brand and Is Yours a Good One – A "Jack of Nothing," How Diversified Should You Be?
This is always a difficult question to answer and it varies from person to person. It stands to reason that if you do one thing and take it to the max, your chances of being superior to the person who does two or more things is enhanced. With a few exceptions most musicians who are at [...]
Read More →What Is a Brand and Is Yours a Good One—Key Measures of Success
The ultimate measures of success are trial and repeat, and the buyer is the final judge. If a manufacturer of just about anything, from dishwashing detergent to automobiles, gets you to try their product, and you are satisfied and return to purchase again, that is success. Using a music example, let’s say you get a [...]
Read More →What Is a Brand and Is Yours a Good One – Brand Image Associations
It’s important to understand image. Your brand exudes a certain image and is made up of the following: Tangibles & Intangibles[i] Tangible—Can you play accurately? Do you show up on time? Are you a good sight-reader? Intangible—Do you have a beautiful sound? Are you musical? Do you make the notes come alive? Do you add [...]
Read More →What Is a Brand and Is Yours a Good One – It's All about Connection
Here is the third installment in this series of blogs that discuss the musician as a brand. If you are new you can catch up quickly by reading the two previous posts. You’ve probably heard the cliché, “To get ahead it’s not how you play, but who you know.” Certainly having connections or a network [...]
Read More →What Is a Brand and Is Yours a Good One – What Is Your Brand?
What Is a Brand and Is Yours a Good One—What Is Your Brand? The last blog gave a few definitions to work with. Now think about your brand. And it isn’t just about your playing, but we can start with that. What do people think of when they think of you? Make a list and [...]
Read More →What Is a Brand and Is Yours a Good One-Some Definitions
The next several “lessons” will center around the professional musician as a business—a store—where clients can get musical expertise. If you buy into the idea that musicians are small businesses, you can take it a step further. Companies spend a good deal of time and money thinking about, developing and protecting their brands, and there [...]
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