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Category: Musicans as Brands

League Conference 2013: Learning from New Ensembles

0 Ann Drinan

Moderated by Norman Ryan, Vice President of Composers and Repertoire at Schott Music Corporation, the panel for this session included Amy Garapic, Co-Executive Director of Contemporaneous; Beth Perdue Outland, Vice President of Community Engagement  and Strategic Innovation, Indianapolis Symphony; Jen Richards, Managing Director, eighth blackbird; and Julia Rubio, Executive Director of the Black Pearl Chamber

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No Time At All

0 Peter Sachon

Just like Rip Van Winkle, American orchestras have been asleep for twenty years. Season after season of the same repertoire, played again and again for generations until the idea of an orchestra participating in modern musical life seems outrageous. Last week, the League of American Orchestras focused their annual conference around the idea of “Imagining Orchestras in

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Big Tent Thinking

3 Peter Sachon

History is filled with people who have tried to define art.  They have all been wrong, and there is no reason to suspect we are any better at it than they were. Changes to what experts call “Art” happen all the time.  There was a time when people questioned whether photography constituted fine art.  Some

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What Is a Brand and Is Yours a Good One – A "Jack of Nothing," How Diversified Should You Be?

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This is always a difficult question to answer and it varies from person to person.  It stands to reason that if you do one thing and take it to the max, your chances of being superior to the person who does two or more things is enhanced. With a few exceptions most musicians who are at […]

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What Is a Brand and Is Yours a Good One—Key Measures of Success

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The ultimate measures of success are trial and repeat, and the buyer is the final judge. If a manufacturer of just about anything, from dishwashing detergent to automobiles, gets you to try their product, and you are satisfied and return to purchase again, that is success.  Using a music example, let’s say you get a […]

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What Is a Brand and Is Yours a Good One – Brand Image Associations

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It’s important to understand image.  Your brand exudes a certain image and is made up of the following: Tangibles & Intangibles[i] Tangible—Can you play accurately?  Do you show up on time?  Are you a good sight-reader? Intangible—Do you have a beautiful sound?  Are you musical?  Do you make the notes come alive?  Do you add […]

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What Is a Brand and Is Yours a Good One – It's All about Connection

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Here is the third installment in this series of blogs that discuss the musician as a brand.  If you are new you can catch up quickly by reading the two previous posts. You’ve probably heard the cliché, “To get ahead it’s not how you play, but who you know.”  Certainly having connections or a network […]

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What Is a Brand and Is Yours a Good One – What Is Your Brand?

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What Is a Brand and Is Yours a Good One—What Is Your Brand? The last blog gave a few definitions to work with. Now think about your brand. And it isn’t just about your playing, but we can start with that. What do people think of when they think of you? Make a list and […]

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What Is a Brand and Is Yours a Good One-Some Definitions

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The next several “lessons” will center around the professional musician as a business—a store—where clients can get musical expertise. If you buy into the idea that musicians are small businesses, you can take it a step further. Companies spend a good deal of time and money thinking about, developing and protecting their brands, and there […]

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