Monthly Archives: August 2010
Daddy, what’s an 8(d) notice?
Posted on August 29, 2010 at 11:58 pm by Robert Levine
in Labor relations |
The short answer is that it’s something that’s about to bite the Detroit Symphony management very hard. The long answer follows after the jump. (more…)
1 comment
Bloggers On Vacation
Let the Music Do the Talking
Posted on August 3, 2010 at 12:25 pm by Guest Blogger
in General, The Future |
By Ashley Garofalo
I recently encountered an article by Andrew Dubber of Birmingham City University addressing a fundamental approach to marketing music in today’s industry. He calls it, “Hear/Like/Buy.”
It’s the way of the world for music media consumption these days. Those in the market to buy are seeking music which they can add to their existing collection: an individually-constructed display of organization, style, and character. As an emerging artist, it is daunting to think of promoting my music in this very individualistic market. What will cause consumers to invest in my work? Dubber advises, “Have people hear it… for free.” It seems slightly radical. The goal is to create a system of economic support for music and musicians and the advice is to give it away for free? How is that good for business? (more…)
No comments