Orchestra Life
:: Technology and Orchestras
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Using the Web to Empower Your Union |
The Arizona Opera Orchestra Musicians Association (AZOOMA) had a bit of an identity problem.
We regularly perform in a semi-closed pit under the stage and are heard but not seen by the public. When asked, our audience members presumed that we were either the Phoenix or Tucson symphony orchestras. For years this issue was just a small nuisance and only a minor concern, until our collective bargaining agreement expired and negotiations lingered on for months under new management.
What was at first only a minor annoyance was now a huge concern. We really needed public support to secure our jobs but our public didn't really know who we were.
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Blogging with Video: An Interview with Bob Lauver, Horn Player and Digital Storyteller |
Bob Lauver, hornist in the Pittsburgh Symphony,
is one of the favorite voices on the PSO's blog, which includes blogs by musicians and staff as well as others outside the organization. I asked Bob how he got involved with the symphony's blog and video projects.
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The NACOcasts: Podcasting is changing the way orchestras communicate with audiences |
We envisioned the podcast as an outreach vehicle - we wanted to use the emerging technology of podcasting, which has such great potential for an organization like ours. We were actively looking at designing a podcast program around the orchestra, and we came across Chris' talents.