Sam Bottoni  

Webcasting: A technology that can reach audiences beyond the performance hall

Sam Bottoni
September 14, 2019

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Albert Einstein once said "I never think of the future. It comes soon enough."Well fortunately, people like Sam Bottoni, the author of the following article, are thinking about the future and what it means to classical music organizations. Sam's article focuses on the intersection between current technology and the concert hall, and how organizations can utilize cutting-edge methods of delivering content to their audience. As orchestras work to engage younger people in the concert-going experience, Sam's informative points regarding the potential of technology are important for us to consider.Thinking about the future and how we reach and interact with our many potential audiences will be crucial to the success of our beloved music.

- Stephen Danyew

Webcasting: A technology that can reach audiences beyond the performance hall

By Sam Bottoni

Performing organizations, including the traditional orchestra, are beginning to experiment with ways to expand their audience and attract people of recent generations.However, these organizations must reach audiences in ways that preserve the integrity of the performing tradition while blending it with the culturally viable means of instant communication and retrieval of information at the click of a mouse. While many organizations are programming classical music’s “greatest hits,” to be experienced in the concert hall, this may not do enough to whet the appetite of young people who may be: a) unable to afford tickets to the performances, or b) intimidated by the unspoken “rules” of the concert hall (don’t talk, don’t text, don’t sneeze, don’t cough, don’t clap between movements, don’t get up in the middle of a performance, etc).

How can performing organizations with limited resources expand their influence beyond their season ticket holders?One of the ways organizations can begin to attract new and younger audiences is through the use of live and on-demand webcasts.

In a live webcast, the web audience is experiencing the performance as it is occurring in the performance hall.Thus, all audio, video, and additional content is being mixed and broadcasted in real-time.In an on-demand webcast, the content is first pre-produced and then uploaded for the web audience to experience at its convenience.There are advantages, disadvantages, and production considerations for both live and on-demand webcasts.

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